Social Media for Enterprise

2016

– Leong, C. M.L., Pan, C. L., Kaewkitipong, L., & Ractham, P. (2015).  ICT–Enable Community Empowerment in Crisis Response: A Social Media in Thailand Flooding 2011.   Journal of the Association for Information Systems, 16 (3), 50–60.

2015

– Leong, CM.L., Pan, CL., Kaewkitipong, L., & Ractham, P. (2015).  ICTEnable Community Empowerment in Crisis ResponseA Social Media in Thailand Flooding 2011.   Journal of the Association for Information Systems, 16 (3), 5060.

2014

– Intojunyong, S., Kaewkitipong, L., & Ractham, P. (2014).  The Study of Supply Chain and Data Model of Tourism Industry in Thailand.   Suthiparithat Journal (Thai), 28 (85), 352–369.

– Ractham, P. (2014).  A Non–Profit Organization E–Business Evaluation.   2014 International Conference on e–Commerce, e–Administration, e–Society, e–Education and e–Technology Fall Sessions.

– Kaewkitipong, L. (2014).  Knowledge Sharing on Social Network Site and Destination Image.   2014 International Conference on e–Commerce, e–Administration, e–Society, e–Education and e–Technology Fall Sessions.

– Ractham, P. & Techatassanasoontorn, A. (2014).  Social Media Use and Senior Citizen’s Life Satisfaction.   The 25th Australasian Conference on Information Systems.

– Chen, C., Ractham, P., & Kaewkitipong, L. (2014).  The Community–Based Model of Using Social Media to Share Knowledge to Combat Crises.   The 18th Pacific Asia Conference on Information Systems (PACIS 2014).

– Kaewkitipong, L., Ractham, P., & Chen, C. (2014).  The Use of Social Media to Enrich Information Systems Field Trip Experiences.   The 11th International Joint Conference on e–Business and Telecommunications.

2013

 – Kaewkitipong, L., Rotchanakitumnuai, S., & Malai, V. (2013).  Social Networking Management to Enhance Thailand Destination Image.   The 13th International Conference on Electronic Business.

2012

– Kaewkitipong, L& Ractham, P. (2012).  สื่อสังคมกับการบริหารจัดการข้อมูลในช่วงภัยพิบัติ:บทเรียนจากอุทกภัยปี 2554.   Graduate Volunteer Journal (Thai), 8 (2), 4781.

– Ractham, p., Chen, CC., & Srisawas, S. (2012).  Affective and Social Factors Influencing the Continuance Intention of Using Social Technology for the Casebased Learning.  International Journal of Management, Knowledge and Learning, 1 (2), 173188.

2011

– Ractham, P& Firpo, D. (2011).  Using Social Networking Technology to Enhance Learning in Higher EducationA Case Study using Facebook.   HICSS44Hawaii Internaional Conference on System Sciences 2011.

2010

– Ractham, p., Zhang, X., & Fripo, D. (2010).  Innovative web 2.0 implementationa case study of a web 2.0 technology proliferation within a university setting.   International Journal of Networking and Virtual Organisations, 7 (5), 479496.